EASA Sales Skills Development Workshop
The role of salespeople continues to evolve, and a different set of skills is required to succeed. Long gone are the days when salespeople serve as purveyors of information. Buyers can easily collect information with a simple Internet search. Research suggests that buyers have generally decided their best course of action before meeting with a salesperson. Salespeople must be able to quickly understand the prospect’s needs and offer a solution that provides value beyond the products or services sold.
The new “EASA Sales Skills Development Workshop” focuses on strengthening communication skills. Participants will learn questioning techniques, listening skills and ways to differentiate critical needs and present solutions that appeal to the decision maker. The workshop will not simply teach these skills – participants will practice them through numerous role-playing exercises.
Students will receive an 80-page workbook to accompany the course.